TCM Campaign Puts ‘Oz’ on the Broad Side of a Barn Turner Classic Movies is going after younger viewers who like to socialize around movies with a new branding campaign — above the tagline “Let’s Movie” — the first such outreach in about a decade for the Turner Broadcasting System-owned channel. New on-air and online spots show groups gathering to watch, for example, The Wizard of Oz projected onto the side of a Kansas barn, John Wayne in The Searchers played off a butte in Monument Valley and Ben Hur on the outside walls of The Colosseum in Rome. (Click to view a :30 spot and a :60 spot.)
Somewhere over the Halifax The Halifax branch in Old Market Place brightened up the day of many a customer with their The Wizard Of Oz theme. Staff were dressed as characters from the popular musical, balloon rainbows covered the store and they even had their own yellow brick road. The Grimsby branch is just one of many Halifax banks up and down the country showing their support for Pride. The Grimsby store is the only one to go with The Wizard Of Oz idea.