Reimagining the classics: Keep Memory Alive patients, caregivers create calendar as a fundraiser Patients and caregivers at our downtown Keep Memory Alive center, some in their 80s and 90s, have transformed into movie stars in a fundraising effort that at the same time has helped improve their brain health. They posed, preened and, just like the cinema legends themselves underwent lavish makeup and luxurious wardrobe for an extraordinary set of remarkable photographs created and captured by Las Vegas photographer Denise Truscello. Denise told me: “This was the most emotional shoot of my life. Fragile, sometimes-lost people turned into pillars of strength and confidence right before my lens. It was an experience I will always treasure and never forget. They taught me so much, so I am very proud of what we captured.” The end result with the mostly elderly patients was a beautiful achievement, a 32-page calendar that goes on sale this week. Thanks to volunteer work by Las Vegas supporters of Keep Memory Alive, 100 percent of the $20 calendar sales price goes expense free to the work at the Cleveland Clinic Lou Ruvo Center for Brain Health in downtown’s Symphony Park.