‘Oz’ fest: Chicago startup creates ‘Wizard of Oz’-themed game More than a century after L. Frank Baum penned “The Wonderful Wizard of Oz” in his Humboldt Park home, a Chicago-based high-tech start-up called Spooky Cool Labs has created a licensed city-building Facebook game, called “The Wizard of Oz,” based on the adventures of Dorothy, the Scarecrow, the Cowardly Lion and the rest of Baum’s weird, wonderful creations. The timing of the deal amused the company’s marketing director, Bob Holtzman, who already owned a small terrier bred in Kansas he named “Oz” that happens to look like Toto. “It was like a match made in heaven,” he said.
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